this ad campaign misfires in so many ways

The thing is, this ad campaign misfires in so many ways, it's hard to know where to start. But I'll start with the thing that irks me most:I'm a mom and I don't hate “Dead Space 2.” You know what I hate? Stereotyping.I get it. I get it. It's supposed to be funny. “Look at the moms freaking out over a violent video game! Isn't that a hoot!” (And yes, I realize, only a mom would use the word “hoot.”) And yeah, I'm the same person who replica Jaeger LeCoultre Reverso Classique watch defended the controversial “Call of Duty” advertisement not so long ago. But this ad?- yeah this ad really chaps my stretch-marked hide.That's because this mom is tired...no exhausted...from seeing video game marketing campaigns that treat those of us who've given birth or adopted a child like gaming numbskulls. If you follow the line of thinking from these particular marketing geniuses ... moms don't play games.

They certainly don't play violent video games. They simply cringe and cower and make overwrought statements about protecting the children.But you know what. Moms are gamers too. And yes, we even play violent horror games.After putting my 4-year-old son to bed at night, I've been playing “Dead Space 2” (thanks for sending me the replica Jaeger LeCoultre Reverso Classique watch advance copy, EA). And I've been enjoying the hell out of slicing-and-dicing the game's space zombies (aka Necromorphs). I get a kick out of hearing the fleshy crunching sound they make when I stomp their body parts to pieces. And while I may have cringed when the child mutants jumped out at me ... I cut them down just like the rest.

And I'm not alone. Times have changed and continue to change. Moms play video games -?all kinds of video games - these days. In fact, many of us grew up playing games. ?There are moms out there who play games professionally. There's this mom who helped her son build a hit iPhone game. Gamer moms have blogs and web sites all their own, and so do gamer dads.Yeah, EA pretty much lined up every out-dated stereotype of a mom they replica Jaeger LeCoultre Master Compressor Automatic Watch could find - older women who may have never played a game in their life. They showed these poor women some scary images knowing full well how they would react. (Though kudos to the EA employee's mom in the video below who didn't?react as expected.)?And now they're using this to drive a wedge between parents and their children.